Most articles about fashion marketing are written for students dreaming of getting into fashion school. This material is for a brand marketer who has a product launch in 8 weeks, a limited budget, and daily requests for new creatives pouring into Slack. At the end — our playbook.
AI citations are still accessible through content and PR, but according to an SEO veteran, the window is closing quickly. “The cheap part is closing,” Shane Tepper, co-founder of Resonate Labs, told me. “The period when you could win a position through work rather than budget.” I asked him…
The Eklipse service has launched 13 free tools for Twitch and Kick streamers that work directly in the browser, require no registration, and do not add watermarks. The set includes emote generators, badge generators, panel generators, preview generators, VOD downloaders, and a progress checker for Twitch Affiliate…
Marketing in fintech has much in common with B2B SaaS marketing, but differs in the level of regulation and the need to overcome greater distrust. In this article, we will break down channels, analytics, compliance, and effective use of video for fintech marketers.Fundamentals of fintech marketing strategyPositioningLeading brands define a protected position relative to a specific pain point…
Five days in Cannes, dozens of conversations — and one clear signal for creator marketing. Brands have stopped asking whether it works. Now they are frantically building infrastructure to scale up before competitors get ahead. The most candid discussions took place outside the official panels — over breakfasts…
Imagine being able to create a hundred variations of an advertising video in a day, not a month. This is exactly what AI content production promises — the production of videos, images, banners, voiceovers, and advertising materials using generative artificial intelligence and human creative oversight. A good process is built on three parts: a person […]
AI UGC advertising is short advertising in a user-generated format: talking head, simple frame, conversational tone, everyday presentation, but created using generative AI rather than a real author. This format is cheaper and faster than real author video at scale, requires disclosure in some cases, and is better suited for apps, online stores, and quick […]
In modern marketing, AI video advertising is becoming an increasingly popular tool. These are short promotional videos created primarily using generative AI: script, voice, character, image, and scenes. Traditional production uses real actors, a film crew, locations, and editing. AI is usually faster and cheaper for variations but requires disclosure and strict review. Classic filming […]
You spend hours streaming, but your best moments are scrolled past in seconds? In the world of short videos, where viewer attention is the most valuable currency, the first moments decide everything. This is a practical guide for streamers and editors: how to start short clips for TikTok, Reels, and Shorts so that viewers don’t […]
Looking for the cheapest CPM for a large-scale brand awareness campaign in 2026? We’ve compiled a rating of channels where you can buy thousands of impressions at a minimal price without losing audience quality. From banners on short videos to niche podcasts — we break down where you can really save money and where a […]
Best Scenarios for AI Video Advertising: Apps, Online Stores, Localization, Mass Testing, Regulated Categories, AI Characters, and Limitations AI video advertising works best where the volume of variants directly impacts return on ad spend. Key scenarios include app installs, online stores, localization, mass message testing, and series with an AI character. Bad scenarios are expensive […]
We analyze how content uniquization differs from regular adaptation, where mass posting begins, what methods are used, and why it is important for a brand not to cross into spam or rule circumvention. Regular content adaptation is preparing a video for a different platform, format, language, or audience. Uniquization is modifying a video before republishing […]
