Blog

Рекламный бизнес Google устоит: суд отклонил раздел активов — illustration 1

Sep 6, 2026ad techadx

Google’s Ad Business Will Stand: Court Rejects Asset Split

A U.S. federal court has ruled that Google will not have to break up its advertising business, despite the company being declared a monopolist in April. Judge Leonie Brinkema rejected the Department of Justice’s demand to sell the AdX ad…

CPM дешевле 50: «Панорама» от Директа открывает охваты миллионникам — illustration 1

Sep 3, 2026cpa marketingcpm advertising

CPM cheaper than 50: “Panorama” from Direct opens up reach to millions

Banner advertising in video and on other top platforms has become more accessible. Yandex Direct has finally opened access to small and medium-sized businesses to the “Panorama” reach advertising tool. This means that now even small players can launch unified…

CPM дешевле 50: Как баннерная реклама в коротких видео убивает инфлюенсеров — illustration 1

Aug 30, 2026banner advertising short videoscpm cheaper 50

CPM cheaper than 50: How banner advertising in short videos kills influencers

Tired of draining budgets on influencers who don’t deliver real returns? It’s time to rethink your video marketing approach. While competitors chase after “millionaires,” digital arbitrageurs have long since explored new horizons: banner advertising in short videos. This isn’t just…

Микродрамы: CPM ниже 50р и миллиард загрузок — новая золотая жила для арбитражника — illustration 1

Aug 27, 2026ad densityarbitragers

Micro-dramas: CPM below 50 rubles and a billion downloads – a new goldmine for arbitragers

Forget about bloggers! A new “millionaire” has appeared on the market – micro-dramas. This is not just a trend, it’s real math: reach for pennies and transparent statistics. While Hollywood studios sign contracts and influencers try to fit in, we…

Баннерная реклама в Shorts: как получить охваты за копейки и не платить блогерам — illustration 1

Aug 23, 2026banner advertising shortscheap youtube reach

Banner advertising in Shorts: how to get reach for pennies and not pay bloggers

Banner advertising in video, especially in short formats like YouTube Shorts, TikTok, and Instagram Reels, is becoming a goldmine for those who understand the numbers. While some complain about CPM and influencers, others are already getting millions of views for…

Баннерная реклама в Shorts: как Divine и Taco Bell меняют правила игры — illustration 1

Aug 20, 2026arbitrageursbanner ads

Banner Ads in Shorts: How Divine and Taco Bell Are Changing the Game

Forget about bloggers and multi-million dollar budgets! A new platform, Divine, already dubbed the successor to Vine, is on the horizon, and it could revolutionize the market for banner advertising in short videos. Launched with the support of Jack Dorsey,…

Aug 16, 2026auto banner placementbanner advertising

Banner Advertising in Short Videos: Reach for Pennies Without Filming

Forget about bloggers and filming days. Banner ads in short videos are real math: CPM under 50 rubles, reach for pennies, and hypothesis testing for 1000 rubles. While influencers ask for millions, you can buy a million impressions for less than…

Aug 13, 2026advertising in live streamsadvertising inserts

Kick launches advertising: a direct channel to Generation Z

The streaming platform Kick, associated with Stake.com, has officially launched advertising in live broadcasts. Almost four years after Kick’s launch, it is introducing a new source of revenue that could benefit both creators and brands. Previously, Kick avoided advertising: monetization for creators was built on…

Aug 6, 2026AI remixesartificial intelligence

Spotify brings Merlin on board for AI remixes and covers

Spotify announced the launch of a new AI-based product that will allow fans to create covers and remixes of songs with artists’ consent. During its second-quarter report, the company said that licensing partner Merlin, which unites more than 30,000 independent labels and distributors, has joined the initiative.

Aug 2, 2026atmosphere tvaudience reach

Banner Advertising in Shorts: How Sweetgreen Used Video to Reach World Cup Fans

The Sweetgreen restaurant chain launched banner advertising in short videos on the Atmosphere TV platform to draw attention to its new wraps during the 2026 FIFA World Cup. The campaign lasted nearly six weeks and was aimed at sports fans who…

Jul 30, 2026AI visibilitygemini

AI Visibility: How to Distinguish Real Growth from Measurement Noise

Why single measurements of AI visibility are unreliableSearch engines like SearchGPT, Gemini, and Perplexity…

Jul 26, 2026bytedancelimeshorts

Micro-Dramas on TikTok: LimeShorts Tests Paid Model in the US

If you hear talk about LimeShorts from TikTok, it’s not about bright green pants. It’s a new micro-drama app that the platform has been testing in the US since March. Users can watch a few episodes of a vertical series for free, but to access the full season, they need to…