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CPM выгодный? Стоит ли исключать Perplexity из отслеживания ИИ-видимости? — illustration 1

Sep 12, 2026ai search marketai visibility tracking

Is CPM profitable? Should Perplexity be excluded from AI visibility tracking?

In the world of AI search, leaders are constantly changing, and the question of which platforms to track becomes critical for SEO specialists. Recent discussions have revolved around the Perplexity platform: should we continue monitoring it or focus exclusively on…

ChatGPT Ads: 6 месяцев спустя — что считать выгодным CPM? — illustration 1

Sep 9, 2026ad performancead reporting

ChatGPT Ads: 6 Months Later — What is a Good CPM?

Six months after the launch of OpenAI’s advertising platform, ChatGPT Ads still raises questions among advertisers. The figures vary widely: cost per click (CPC) ranges from less than $3 to $13, and a profitable CPM is not always clear. Some…

CPM выгодный: Google и AI — люди используют оба, не заменяют — illustration 1

Sep 5, 2026ai content creationai impact on search

CPM profitable: Google and AI — people use both, not replace

In the modern digital landscape, where technology is evolving at an incredible pace, the question of how artificial intelligence (AI) affects traditional traffic generation methods is becoming increasingly relevant. This is especially true for a metric like profitable CPM. Information…

CPM выгодный: как реструктурировать маркетинг в эпоху ИИ-поиска — illustration 1

Sep 2, 2026ai assistantsai search

Profitable CPM: How to Restructure Marketing in the Era of AI Search

The era of traditional SEO, where CPM is profitable and hypothesis testing is cheap, is becoming a thing of the past. Today, buyers are increasingly turning to AI assistants, such as ChatGPT, Gemini, or Perplexity, to get direct answers to…

Google AI: Судья сомневается, спам-апдейт бьет по AI-контенту — illustration 1

Aug 29, 2026AI contentbrand citations

Google AI: Judge doubts spam update hits AI content

This week, the SEO world is buzzing with activity: a judge questions Google’s monopoly on AI content, a spam update pulls the rug out from under automated publications, and the old debate about geotargeting flares up again. Let’s break down…

Яндекс: Продажи через Поиск и Алису AI без сайта — выгодный CPM? — illustration 1

Aug 26, 2026alice ai salescheap hypothesis testing

Yandex: Sales via Search and Alice AI without a website – profitable CPM?

Yandex is opening a new sales channel for sellers without their own online stores, offering a unique opportunity to achieve a profitable CPM. Now their products are available in Search and chat with Alice AI, and purchases happen in one…

Nvidia инвестирует в Cloverleaf: что это значит для цен на AI-инфраструктуру? — illustration 1

Aug 22, 2026ai cpmai development costs

Nvidia Invests in Cloverleaf: What Does This Mean for AI Infrastructure Prices?

Nvidia continues to actively invest in the development of artificial intelligence infrastructure, which directly impacts its revenues. The company recently announced a strategic partnership with Cloverleaf Infrastructure. This deal could change the landscape of the AI infrastructure market and potentially…

AI-диалоги в Search Console: как распознать и использовать — illustration 1

Aug 19, 2026AI DialoguesAI Mode

AI Dialogues in Search Console: How to Recognize and Use Them

In August, SEO specialist Anastasia Kuru noticed queries in the Search Console report that didn’t look like search queries: “Yes,” “Yes, continue,” “Yes, price.” John Mueller confirmed that Search Console includes data from AI Overviews and AI Mode in the?

Aug 15, 2026Academy of Psychologyadvertising campaigns

Online school reduced DRR from 30% to 13.75% and reached revenue of 3+ million rubles: case study

Reducing DRR from 30% to 13.75% in six months and stable revenue of over 3 million rubles per month without dependence on launches — a real case from the Academy of Modern Psychology. We explain how we changed the approach to promotion and the funnel to achieve these numbers.Initial data…

Aug 12, 2026fan funding youtubeincome from shorts advertising

YouTube tightens Shorts monetization requirements starting in 2027

Starting February 1, 2027, YouTube raises the entry thresholds for the Partner Program. To earn ad revenue from Shorts, creators will need twice as many views, and for access to general ad revenue and Premium — more watch hours. This is a step…

Aug 8, 2026boost 2026cost of reposts

How Much Does Engagement Boosting Cost in 2026: Prices for Views, Followers, and Likes

In 2026, buying engagement remains affordable: the average price for 1,000 views starts at $1.40 on TikTok and reaches $6.70 on YouTube. But not everything is that cheap: comments and followers will cost several times more. We break down the latest Surfshark research.Prices for engagement boosting:…

Aug 5, 2026AI trafficalice ai

Brand mention in ChatGPT matters more than links: 92.8% of conversations without a click

92.8% of dialogues in ChatGPT end without transitioning to a website — this is data from Profound, which Kevin Indig analyzed in the digest on July 21. The measurement was on live traffic of a real product, so the figure can be trusted. All search promotion hinged on one deal: you land…