Wondering what your agency can offer that ChatGPT doesn’t? Trying to figure out where AI should actually be in your workflow? The numbers from late 2025 and early 2026 look frightening. The common explanation is that AI is replacing agency work, but this…
YouTube is becoming the most measurable platform in a brand’s creator mix. The combination of long-form, short-form, and content with cumulative value makes it a full-funnel platform. At Cannes Lions 2026 in the Later Lounge, a session was held where Lyle Stevens (co-founder of Later), Mitun Shet (YouTube),…
Lenovo and production studio Portal A launched the Creator Odyssey campaign, in which the brand not only attracted content creators as ambassadors but entrusted them with the role of creative directors. This is a long-term project built around the creators’ own IP, which simultaneously serves as a marketing tool…
Clipper — a person who cuts long streams or videos into short vertical clips for TikTok, YouTube Shorts, and Reels. In 2026, this is one of the fastest ways to monetize content without needing to appear on camera. The main secret is volume:…
The Patreon platform, designed for content monetization by creators, is intensifying its fight against AI scraping. Instead of simply asking bots not to collect data via robots.txt, the company has begun actively blocking them using Cloudflare technologies. As reported on the Patreon blog, AI scrapers were ignoring the old restrictions,…
Google has updated its Google Vids tool, allowing users to create digital avatars based on selfies and voice recordings. Now you can become the main character of AI videos using your own appearance and voice. The update also includes integration of the multimodal model Gemini Omni, which combines text…
Avinash Kaushik, who worked at Google for about 16 years and held leadership positions at Intuit and DirecTV, and is now the chief strategist at Human Made Machine, claims that AI can reduce agency fees by 25-75% right now. He urges marketers to immediately renegotiate contracts…
Marketing in the beauty industry in 2026 is not about long campaigns and static banners. It’s about weekly video releases, constant work with content creators, and a clear understanding of where every ruble goes. In this article — a real plan for 90…
Social networks are unpredictable: the fate of platforms can change overnight. For content creators and brands, it is critical to adapt to these changes to ensure a sustainable online presence. The potential ban of TikTok in the US is a stark reminder of the risks of relying on a single…
Recorded a webinar, interview, or review that lasts an hour, but no one watches it in full? You can turn one long video into a series of short clips that work for your business. The key is to select the right fragments and adapt them for different platforms.Which long videos are suitable for…
Forget about bloggers with their inflated reach. The real math — CPM below 50 rubles per thousand views in YouTube Shorts and Reels. While influencers ask for production budgets, you can buy reach for pennies and test a hypothesis for 1000 rubles.
Most articles about fashion marketing are written for students dreaming of getting into fashion school. This material is for a brand marketer who has a product launch in 8 weeks, a limited budget, and daily requests for new creatives pouring into Slack. At the end — our playbook.
