Why brands need AI-generated creativity at scaleAccording to Conor Finney, head of marketing for HelloFresh in the US…
GEO is a young channel. Budgets are already being allocated, but the market has not agreed on what counts as AI visibility and how to measure results. The executor does not control which source the AI system will choose in the next response, when the index or model is updated. This is a common…
Brands are increasingly engaging influencers not only to boost awareness but also for seasonal campaigns, product launches, and even co-developing products. This is confirmed by a Digiday+ study based on a survey of 125 professionals from brands and agencies, as well as interviews with marketing…
Organizers of MIPCOM Cannes have announced that in 2025, micro-series and vertical content will receive the status of one of the key directions of the business program. The decision was made against the backdrop of rapid growth in this segment: according to MIPCOM data, vertical storytelling has transformed from an experimental format into one of the…
Social media in the financial services sector involves using platforms to educate audiences, build trust, generate leads, and support clients within a highly regulated industry. This applies to banks, credit unions, insurance companies, wealth managers, and fintech firms. The key characteristic is balance…
Analytical company Precisify has published the Precisify Insights: Finance 2026 report, which shows how strongly YouTube influences the financial decisions of Americans. Nearly one-third of adult US residents (32%) watch financial content on the platform daily. Another 26% do so two to three times a week, and…
If you hear talk about LimeShorts from TikTok, it’s not about bright green pants. It’s a new micro-drama app that the platform has been testing in the US since March. Users can watch a few episodes of a vertical series for free, but to access the full season, they need to…
Stanley’s position on AI in marketingAccording to Ridley, the company «has not used AI…
The other day, an AI agent developing the vecmory memory system nearly reported a success that turned out to be false. Before clicking ‘done,’ it consulted its own memory and found a record from a previous session: it had already tested this idea on real data, and…
Forget about one hero video for a million. The 2026 beauty campaign is a hero + 14 clips, a brief for the creator with an FTC disclaimer, a plan for retail media at Sephora and Ulta, a PR kit, and a media plan that needs to be defended before the budget committee by Monday. The paradox:…
Director of ‘Odyssey’ Christopher Nolan, in an interview with YouTube blogger HugoDécrypte, compared artificial intelligence to a Trojan horse. According to him, everyone knows that ‘the Greeks are inside,’ but the technology is so transparent that its suspiciousness is obvious. Nolan noted that he has never seen a technology develop so…
The 2026 FIFA World Cup has concluded, and now we can summarize the digital results. For the first time, FIFA designated YouTube and TikTok as ‘preferred platforms,’ granting creators expanded access to the tournament. The strategy paid off: on YouTube alone, broadcasts attracted 1.7 billion unique viewers, and hashtags…
