Why brands need AI-generated creativity at scaleAccording to Conor Finney, head of marketing for HelloFresh in the US…
Director of ‘Odyssey’ Christopher Nolan, in an interview with YouTube blogger HugoDécrypte, compared artificial intelligence to a Trojan horse. According to him, everyone knows that ‘the Greeks are inside,’ but the technology is so transparent that its suspiciousness is obvious. Nolan noted that he has never seen a technology develop so…
Google has updated its Google Vids tool, allowing users to create digital avatars based on selfies and voice recordings. Now you can become the main character of AI videos using your own appearance and voice. The update also includes integration of the multimodal model Gemini Omni, which combines text…
Marketing in fintech has much in common with B2B SaaS marketing, but differs in the level of regulation and the need to overcome greater distrust. In this article, we will break down channels, analytics, compliance, and effective use of video for fintech marketers.Fundamentals of fintech marketing strategyPositioningLeading brands define a protected position relative to a specific pain point…
Imagine being able to create a hundred variations of an advertising video in a day, not a month. This is exactly what AI content production promises — the production of videos, images, banners, voiceovers, and advertising materials using generative artificial intelligence and human creative oversight. A good process is built on three parts: a person […]
AI UGC advertising is short advertising in a user-generated format: talking head, simple frame, conversational tone, everyday presentation, but created using generative AI rather than a real author. This format is cheaper and faster than real author video at scale, requires disclosure in some cases, and is better suited for apps, online stores, and quick […]
In modern marketing, AI video advertising is becoming an increasingly popular tool. These are short promotional videos created primarily using generative AI: script, voice, character, image, and scenes. Traditional production uses real actors, a film crew, locations, and editing. AI is usually faster and cheaper for variations but requires disclosure and strict review. Classic filming […]
Best Scenarios for AI Video Advertising: Apps, Online Stores, Localization, Mass Testing, Regulated Categories, AI Characters, and Limitations AI video advertising works best where the volume of variants directly impacts return on ad spend. Key scenarios include app installs, online stores, localization, mass message testing, and series with an AI character. Bad scenarios are expensive […]
In the world of performance marketing, the winner is not the one who created one brilliant video, but the one who built an AI testing process for advertising creatives and turned production into a conveyor belt. This is a nine-stage system that transforms a brand brief into a constant flow of approved, AI-generated, and labeled […]
