Brands are increasingly engaging influencers not only to boost awareness but also for seasonal campaigns, product launches, and even co-developing products. This is confirmed by a Digiday+ study based on a survey of 125 professionals from brands and agencies, as well as interviews with marketing…
Wondering what your agency can offer that ChatGPT doesn’t? Trying to figure out where AI should actually be in your workflow? The numbers from late 2025 and early 2026 look frightening. The common explanation is that AI is replacing agency work, but this…
Marketing in the beauty industry in 2026 is not about long campaigns and static banners. It’s about weekly video releases, constant work with content creators, and a clear understanding of where every ruble goes. In this article — a real plan for 90…
In modern marketing, AI video advertising is becoming an increasingly popular tool. These are short promotional videos created primarily using generative AI: script, voice, character, image, and scenes. Traditional production uses real actors, a film crew, locations, and editing. AI is usually faster and cheaper for variations but requires disclosure and strict review. Classic filming […]
Best Scenarios for AI Video Advertising: Apps, Online Stores, Localization, Mass Testing, Regulated Categories, AI Characters, and Limitations AI video advertising works best where the volume of variants directly impacts return on ad spend. Key scenarios include app installs, online stores, localization, mass message testing, and series with an AI character. Bad scenarios are expensive […]
AI production for brands is not just a set of tools, but a structured eight-step process that turns chaotic generation into a manageable flow of quality content. In this article, we will break down how AI production for brands works: from receiving a brief to returning results for the next cycle. You will learn how […]
How to turn a podcast episode into short videos: choose strong phrases, add subtitles, frame the shot, and hand off the clips to the team. Turning podcasts into short videos is about transforming a long episode into short vertical clips for TikTok, Reels, YouTube Shorts, and LinkedIn. Since a podcast relies on speech, the main […]
