Blog: Prices, CPM, ROI

Articles about Prices, CPM, ROI

Sep 2, 2026ai assistantsai search

Profitable CPM: How to Restructure Marketing in the Era of AI Search

The era of traditional SEO, where CPM is profitable and hypothesis testing is cheap, is becoming a thing of the past. Today, buyers are increasingly turning to AI assistants, such as ChatGPT, Gemini, or Perplexity, to get direct answers to…

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Aug 29, 2026AI contentbrand citations

Google AI: Judge doubts spam update hits AI content

This week, the SEO world is buzzing with activity: a judge questions Google’s monopoly on AI content, a spam update pulls the rug out from under automated publications, and the old debate about geotargeting flares up again. Let’s break down…

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Aug 26, 2026alice ai salescheap hypothesis testing

Yandex: Sales via Search and Alice AI without a website – profitable CPM?

Yandex is opening a new sales channel for sellers without their own online stores, offering a unique opportunity to achieve a profitable CPM. Now their products are available in Search and chat with Alice AI, and purchases happen in one…

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Aug 22, 2026ai cpmai development costs

Nvidia Invests in Cloverleaf: What Does This Mean for AI Infrastructure Prices?

Nvidia continues to actively invest in the development of artificial intelligence infrastructure, which directly impacts its revenues. The company recently announced a strategic partnership with Cloverleaf Infrastructure. This deal could change the landscape of the AI infrastructure market and potentially…

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Aug 19, 2026AI DialoguesAI Mode

AI Dialogues in Search Console: How to Recognize and Use Them

In August, SEO specialist Anastasia Kuru noticed queries in the Search Console report that didn’t look like search queries: “Yes,” “Yes, continue,” “Yes, price.” John Mueller confirmed that Search Console includes data from AI Overviews and AI Mode in the?

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Aug 15, 2026Academy of Psychologyadvertising campaigns

Online school reduced DRR from 30% to 13.75% and reached revenue of 3+ million rubles: case study

Reducing DRR from 30% to 13.75% in six months and stable revenue of over 3 million rubles per month without dependence on launches — a real case from the Academy of Modern Psychology. We explain how we changed the approach to promotion and the funnel to achieve these numbers.Initial data…

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Aug 12, 2026fan funding youtubeincome from shorts advertising

YouTube tightens Shorts monetization requirements starting in 2027

Starting February 1, 2027, YouTube raises the entry thresholds for the Partner Program. To earn ad revenue from Shorts, creators will need twice as many views, and for access to general ad revenue and Premium — more watch hours. This is a step…

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Aug 8, 2026boost 2026cost of reposts

How Much Does Engagement Boosting Cost in 2026: Prices for Views, Followers, and Likes

In 2026, buying engagement remains affordable: the average price for 1,000 views starts at $1.40 on TikTok and reaches $6.70 on YouTube. But not everything is that cheap: comments and followers will cost several times more. We break down the latest Surfshark research.Prices for engagement boosting:…

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Aug 5, 2026AI trafficalice ai

Brand mention in ChatGPT matters more than links: 92.8% of conversations without a click

92.8% of dialogues in ChatGPT end without transitioning to a website — this is data from Profound, which Kevin Indig analyzed in the digest on July 21. The measurement was on live traffic of a real product, so the figure can be trusted. All search promotion hinged on one deal: you land…

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Aug 1, 2026advertising on twitchCPM below 50 rubles

CPM under 50 rubles: how brands save on Twitch integrations

What happenedIn 2026, Gaultier decided to promote the men’s perfume…

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Jul 29, 2026accuracy of ai responsesAI citation rate

How to Set KPIs in GEO When You Can’t Guarantee Results

GEO is a young channel. Budgets are already being allocated, but the market has not agreed on what counts as AI visibility and how to measure results. The executor does not control which source the AI system will choose in the next response, when the index or model is updated. This is a common…

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Jul 22, 20262026 FIFA World Cupcazétv

2026 World Cup on YouTube and TikTok: 1.7 Billion Viewers and 24.1 Billion Views

The 2026 FIFA World Cup has concluded, and now we can summarize the digital results. For the first time, FIFA designated YouTube and TikTok as ‘preferred platforms,’ granting creators expanded access to the tournament. The strategy paid off: on YouTube alone, broadcasts attracted 1.7 billion unique viewers, and hashtags…

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