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Foster the People — знакомая песня получает новый повод прозвучать — illustration 1

Sep 3, 2026catalog promotionfoster the people

Case study: Foster the People — a familiar song gets a new reason to be heard

Campaign Metrics MetricValueExplanation Views2 197 694accumulated campaign counter. Claimed Fund$1 875rewards budget. Approved Works28separate content counter. Authors15by published counter. CPM by Terms$1,00rate per 1,000 counted views. CPV by Rate$0,00100equivalent per 1 counted view. Data snapshot 03.09.2026. CPV = CPM ÷…

Mumford & Sons — выпустить клип и продолжить его рассказывать — illustration 1

Sep 3, 2026campaign metricscreative editing

Case study: Mumford & Sons — release a music video and continue its story

Campaign Metrics MetricValueExplanation View CountUndisclosedin available published data. Stated Fund$6,165rewards budget. Campaign Material1 music videoHere — source for short versions. Finished VideosNo datafinal quantity not published. CPM per terms$1.00rate per 1,000 counted views. CPV per rate$0.00100equivalent per 1 counted view.…

The Rolling Stones × Fatboy Slim — музыкальная встреча как инфоповод — illustration 1

Sep 3, 2026brand collaborationcpm cpv rates

Case study: The Rolling Stones × Fatboy Slim — a musical meeting as an information occasion

Campaign figures IndicatorValueExplanation View volumeNot disclosedin available published data. Declared fund$1,871rewards budget. Campaign material1 music videojoint music release. Finished videosNo datafinal number not published. CPM by terms$0.70–$1.75rate per 1,000 counted views. CPV by rate$0.00070–$0.00175equivalent per 1 counted view. Previously published…

Wiz Khalifa × Surfer Girl — новый трек через знакомое настроение — illustration 1

Sep 3, 2026aerkush & orange juice

Case study: Wiz Khalifa × Surfer Girl — new track through a familiar mood

Campaign FiguresMetricValueExplanationViews246 001accumulated campaign counter.Claimed Fund$3 000rewards budget.Approved Works0separate content counter.Authors0by published counter.CPM by terms$2,00rate per 1,000 counted views.CPV by rate$0,00200equivalent per 1 counted view.Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions…

Tyla — альбом раскрывается через несколько выступлений — illustration 1

Sep 3, 2026a*popalbum release strategy

Case study: Tyla — Album Unfolds Through Multiple Performances

Campaign Figures MetricValueExplanation Views2,356,416accumulated campaign counter. Claimed Fund$3,000rewards budget. Approved Works47separate content counter. Creators32by published counter. CPM by Terms$0.50rate per 1,000 counted views. CPV by Rate$0.00050equivalent per 1 counted view. Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is…

Halsey — концертный момент как отдельное знакомство с артисткой — illustration 1

Sep 3, 2026artist introductioncampaign metrics

Case study: Halsey — a concert moment as a separate introduction to the artist

Campaign Metrics MetricValueExplanation Views2 086accumulated campaign counter. Declared Fund$1 500rewards budget. Approved Works2separate content counter. Authors2by published counter. CPM by Terms$1,50rate per 1,000 credited views. CPV by Rate$0,00150equivalent per 1 credited view. Data cut 03.09.2026. CPV = CPM ÷ 1,000.…

Emma Grede / Aspire — фрагмент должен работать без знакомства с подкастом — illustration 1

Sep 3, 2026aspire campaigncontent marketing

Case study: Emma Grede / Aspire — a fragment should work without familiarity with the podcast

Campaign Figures MetricValueExplanation Views128 328accumulated campaign counter. Declared Fund$10 500rewards budget. Approved Works0separate content counter. Creators0by published counter. CPM by terms$1.50–$2.00rate per 1,000 counted views. CPV by rate$0.00150–$0.00200equivalent per 1 counted view. Data cut-off 03.09.2026. CPV = CPM ÷ 1,000.…

Aljamain Sterling — показать спортсмена за пределами поединка — illustration 1

Sep 3, 2026aljamain sterlingathlete personality

Case study: Aljamain Sterling — show the athlete beyond the fight

Campaign Metrics MetricValueExplanation Views568,823accumulated campaign counter. Claimed Fund$1,000rewards budget. Approved Works51individual content counter. Authors17by published counter. CPM by Terms$0.75–$1.00rate per 1,000 counted views. CPV by Rate$0.00075–$0.00100equivalent per 1 counted view. Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is…

Jesser — большой выпуск как запас маленьких спортивных историй — illustration 1

Sep 3, 2026basketball contentcampaign metrics

Case study: Jesser — a big release as a stock of small sports stories

Campaign MetricsMetricValueExplanationViews6,284,277accumulated campaign counter.Declared Fund$3,200rewards budget.Approved Works131individual content counter.Authors82by published counter.CPM by terms$0.30–$0.76rate per 1,000 credited views.CPV by rate$0.00030–$0.00076equivalent per 1 credited view.Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits,…

Jake Paul — короткий формат на скорости новостного интереса — illustration 1

Sep 3, 2026campaign metricscreator payouts

Case study: Jake Paul — short format at the speed of news interest

Campaign Metrics MetricValueExplanation Views per report3 868 915in less than 24 hours. Paid to creators$1 271,48according to the published report. Creators394campaign participants. Content volume919 videossubmitted in 17 hours. Estimated eCPM≈ $0,33payouts to creators per 1,000 views. Estimated eCPV≈ $0,000329payouts to…

Lyrical Lemonade — гостя и тему ставят впереди названия — illustration 1

Sep 3, 2026campaign metricscontent strategy

Case study: Lyrical Lemonade — guest and topic come before the title

Campaign Metrics MetricValueExplanation Views1 688 344accumulated campaign counter. Declared Fund$1 000rewards budget. Approved Works14separate content counter. Authors10by published counter. CPM by Terms$1,50rate per 1,000 counted views. CPV by Rate$0,00150equivalent per 1 counted view. Data cut-off 03.09.2026. CPV = CPM ÷…

Rolling Loud — фестиваль продолжается в памяти зрителей — illustration 1

Sep 3, 2026campaign metricscpm

Case study: Rolling Loud — the festival continues in the audience’s memory

Campaign Figures MetricValueExplanation Views2 000accumulated campaign counter. Declared Fund$1 000rewards budget. Approved Works0separate content counter. Authors0by published counter. CPM by Terms$2.00rate per 1,000 counted views. CPV by Rate$0.00200equivalent per 1 counted view. Data snapshot 03.09.2026. CPV = CPM ÷ 1,000.…