Campaign figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 1,590,154 | accumulated campaign counter. |
| Declared fund | $4,250 | rewards budget. |
| Approved works | 28 | individual content counter. |
| Authors | 11 | by published counter. |
| CPM by terms | $1.00 | rate per 1,000 counted views. |
| CPV by rate | $0.00100 | equivalent per 1 counted view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is a reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The Leon Bridges campaign invited creators to work with the ready-made music video Talk It Over. The task was to cut short fragments, publish them, and introduce the audience to the new clip. The common source made the campaign cohesive, while the choice of moment remained the author’s work: it was necessary to find an excerpt interesting even to someone who knows nothing about the release.
Cutting long videos into short ones allows selecting one expressive scene as an invitation to the full work. A music video already contains a common visual world, so a separate fragment can convey its mood without retelling the whole story. For the author, it is important to find a moment that is interesting in itself and does not require a long explanation. This approach is useful after the premiere: an already filmed video gets new small reasons to introduce itself to the viewer. Each of them maintains a connection with the song and leaves interest in the original.
Show a new song through different fragments of its music video. On VibeVO, you can launch a video clipping campaign where creators find their own expressive scenes in one clip.
