Forget about bloggers and inflated reach! A tectonic shift is happening in the advertising technology market: instead of familiar influencers and expensive productions, <a href="/blog/banner-advertising-in-short-videos-how-to-get-cpm-cheaper-than-50-rubles/" title="Banner advertising in Shorts: how to get CPM cheaper than 50 rubles and millions of reach»>video banner advertising opens up new horizons. Today we will see how giants like Microsoft and Sony, losing millions on outdated models, are looking for salvation in advertising, while small companies are already getting CPM cheaper than 50 rubles in short videos. This is not just a trend, it is a new reality for those who want mass reach for pennies.
Alternative IDs: The Data War Continues
The market for alternative identifiers is booming. Just this week, Taboola launched Realize ID, and 51Degrees introduced 51Did. They join existing heavyweights: LiveRamp’s RampID, Unified ID 2.0 from The Trade Desk, ID5, as well as corporate solutions like Yahoo ConnectID and PayPal Ads ID.
Why are there so many of them? Because none of them have been able to become a standard. This means that the market is ready for those who will offer real value and transparency.
Transparent statistics and precise targeting are what many lack. With the advent of new IDs, advertisers have a chance to reach their audience more effectively, bypassing traditional channels where “pennies” for reach turn into millions.
Gaming Industry: From Discs to Banners
What’s happening in the gaming world? Microsoft is laying off 268 employees and consolidating studios, aiming to cut 20% of Xbox staff by the end of the year. Sony, in turn, plans to abandon physical game discs by 2028, threatening the $7.2 billion game resale market. These are not just cuts; they are a search for new revenue streams.
Two new patents show where the giants are headed. Microsoft has patented a system that will display in-game ads on PCs and consoles during pauses – loading screens or after defeating a boss.
Sony is patenting the PlayStation controller as a payment relay. Imagine: an unskippable banner that appears right during the game, and you can buy the advertised product by confirming the purchase with the controller. This is not paying an influencer; it’s a direct path to the consumer’s wallet.
“You can’t grow by just cutting costs. New patents from Microsoft and Sony clearly show: the future is in advertising within game content.”
OpenAI and others: who is collecting our data?
If you think OpenAI knows too much about you, it probably does. Any website using OpenAI’s advertising tools potentially transmits consumer behavior and purchase data to the company. This once again emphasizes the importance of data control and the search for alternative, more transparent advertising platforms.
Market News: From Disney+ to IAB Tech Lab
- Disney+: Contrary to rumors, the update to the user agreement will not lead to ads on ad-free tiers. A source claims this is merely a clarification about live advertising, which is standard practice.
- IAB Tech Lab: Released AAMP 3.0 – new technical standards for agency media workflows.
- Amazon: Blocked Meta’s Muse AI, raising the stakes in the race for agency advertising.
- Meta Muse AI: Despite claims of AI’s ability to call companies and make transactions, Meta is rumored to be testing a solution that involves humans for phone calls.
Personnel Changes and New Horizons
Dentsu’s Carat appointed Sara Stringer as Global Director of Strategy and Innovation, and promoted Bram Meulman to Global Director of Planning and Analytics. Epsilon hired three new executives. This indicates that the market is looking for new approaches and fresh ideas.
Insights from KWG and Infillion
KWG agency claims that seller-side inventory curation can provide more high-performing inventory with better match rates and lower data costs than buyer-side curation. And Infillion continues to acquire assets in AdTech, recently acquiring Foursquare. This shows that a hypothesis test for 1000 rubles is no longer a fantasy, but a real opportunity for rapid scaling.
Frequently Asked Questions
How to place banner ads in TikTok, Reels, and YouTube Shorts?
For banner advertising in video on these platforms, there are specialized platforms and agencies that allow placing overlay ads or native banners in Shorts. This is often done through programmatic platforms that automatically place banners on hundreds of videos, ensuring automatic placement on hundreds of videos and massive reach.
What CPM is considered low for short videos?
Is it possible to get millions of views for pennies?
In the context of short videos and programmatic advertising, a CPM cheaper than 50 rubles is a very good indicator. This allows you to get millions of views for pennies, especially when it comes to a banner without filming, where expensive content production is not required.
Can you buy reach without creating your own video?
Yes, this is exactly what banner advertising in video is for. You can use static or animated banners that are integrated into someone else’s content. This is an ideal option for those who want to buy reach without creating a video and get mass reach for pennies.
What is the advantage of banner advertising over influencers?
The main advantage is transparent statistics and manageability. You pay for specific impressions and clicks, not for the “blogger’s trust.” This allows you to not pay an influencer, but to invest in scalable and measurable campaigns. In addition, brand integration without filming significantly reduces costs and speeds up launch.
Conclusion: the future is in effective reach
The world of advertising is changing, and those who understand this are already getting their “pennies for a million.” Banner advertising in short videos is not just an alternative, it is a powerful tool for promoting mobile applications, advertising crypto projects, and a banner for infobusiness. Forget about old schemes, start testing new hypotheses and order banner advertising today to be at the forefront of digital arbitrage. Real math shows: there is money here, and it is waiting for you.
