Blog: Prices, CPM, ROI

Articles about Prices, CPM, ROI

Авинаш Каушик: пора пересмотреть договоры с SEO-агентствами — экономия 25-75% — illustration 1

Jul 18, 2026agency feesAI in SEO

Avinash Kaushik: Time to Rethink Contracts with SEO Agencies — Save 25-75%

Avinash Kaushik, who worked at Google for about 16 years and held leadership positions at Intuit and DirecTV, and is now the chief strategist at Human Made Machine, claims that AI can reduce agency fees by 25-75% right now. He urges marketers to immediately renegotiate contracts…

Бесплатные AI-цитирования не продержатся долго: как Google огораживает открытое поле — illustration 1

Jul 11, 2026AI brand authorityAI search monetization

Free AI Citations Won’t Last Long: How Google is Fencing Off the Open Field

AI citations are still accessible through content and PR, but according to an SEO veteran, the window is closing quickly. “The cheap part is closing,” Shane Tepper, co-founder of Resonate Labs, told me. “The period when you could win a position through work rather than budget.” I asked him…

Лучшие каналы для дешёвого CPM в кампаниях на узнаваемость — illustration 1

Jul 1, 2026advertising channelsAdvertising in Games

Best Channels for Cheap CPM in Brand Awareness Campaigns

Looking for the cheapest CPM for a large-scale brand awareness campaign in 2026? We’ve compiled a rating of channels where you can buy thousands of impressions at a minimal price without losing audience quality. From banners on short videos to niche podcasts — we break down where you can really save money and where a […]

Как работает AI-продакшн для брендов — illustration 1

Jul 1, 2026AI DisclosureAI generation

How AI Production Works for Brands

AI production for brands is not just a set of tools, but a structured eight-step process that turns chaotic generation into a manageable flow of quality content. In this article, we will break down how AI production for brands works: from receiving a brief to returning results for the next cycle. You will learn how […]

Как построить AI-процесс тестирования рекламных креативов — illustration 1

Jul 1, 2026ai actAI creative production

How to Build an AI Testing Process for Ad Creatives

In the world of performance marketing, the winner is not the one who created one brilliant video, but the one who built an AI testing process for advertising creatives and turned production into a conveyor belt. This is a nine-stage system that transforms a brand brief into a constant flow of approved, AI-generated, and labeled […]

Jul 1, 2026advertising disclosureartificial intelligence

Responsible Mass-Posting: A Brand’s Checklist

In the race for visibility, many brands turn to mass-posting of short videos—but without a solid framework, this tactic can backfire spectacularly. Responsible mass-posting is the practice of publishing unique, short-form videos across approved accounts, platforms, and partner networks while…

Как масштабировать тест рекламы через уникализацию видео — illustration 1

Jul 1, 2026Account Protectionadvertising metrics

How to Scale Ad Testing Through Video Uniqueness

Scaling ad testing is not just about publishing dozens of identical videos. It is a strategy where every second and every frame works towards a result. In this article, we will break down how to use video uniqueness and mass-posting for testing ad creatives: which elements to change, which metrics to monitor, how to avoid […]

Как стримеру расти в TikTok и YouTube Shorts — illustration 1

Jul 1, 2026growth on tiktokhook

How a Streamer Can Grow on TikTok and YouTube Shorts

Video clips are one of the main ways for streamers to promote themselves. We break down how to use broadcast recordings for growth on TikTok, Reels, and YouTube Shorts. A streamer grows on TikTok and YouTube Shorts by turning the best moments of their streams into short vertical videos and publishing them regularly. The most […]