Blog

Как нарезать длинное видео на короткие ролики: отбор и публикация — illustration 1

Jul 17, 2026adaptation for platformscontent plan

How to Cut a Long Video into Short Clips: Selection and Publication

Recorded a webinar, interview, or review that lasts an hour, but no one watches it in full? You can turn one long video into a series of short clips that work for your business. The key is to select the right fragments and adapt them for different platforms.Which long videos are suitable for…

Jul 6, 2026ai searchbrand-creator partnerships

Cannes Lions 2025: Creator Marketing Goes Core

Five days in Cannes, dozens of conversations — and one clear signal for creator marketing. Brands have stopped asking if it works. Now they are frantically building the infrastructure to scale before competitors pull ahead. The most candid discussions happened…

Уникализация и обычная адаптация контента: в чём разница — illustration 1

Jul 1, 2026advertisement disclosurechanging the roller

Content Uniqueness and Regular Adaptation: What’s the Difference

We analyze how content uniquization differs from regular adaptation, where mass posting begins, what methods are used, and why it is important for a brand not to cross into spam or rule circumvention. Regular content adaptation is preparing a video for a different platform, format, language, or audience. Uniquization is modifying a video before republishing […]

Сколько коротких видео можно сделать из одного стрима? — illustration 1

Jul 1, 2026number of videospromotion of streamers

How many short videos can be made from one stream?

From one stream, you can get anywhere from a few to dozens of short videos. We explain what the number depends on and why clips have become one of the main ways to promote streamers. From a typical two-hour stream, you can make five to thirty short videos for TikTok, Reels, and YouTube Shorts. The […]

Как адаптировать и уникализировать видео под ТикТок, Инстаграм и Ютуб — illustration 1

Jul 1, 2026advertising disclosurecontent uniquization

How to Adapt and Uniquify Videos for TikTok, Instagram, and YouTube

Adapting videos for TikTok, Instagram, and YouTube is not just about re-uploading a file, but a full-fledged content preparation considering the unique requirements of each platform. In this article, we will break down the technical analysis of safe video uniquification: from frame and sound to captions, banners, and ad disclosure rules. Adapting and uniquifying videos […]

Как локализовать и уникализировать рекламу в коротких видео — illustration 1

Jul 1, 2026advertising localizationAI tools

How to Localize and Uniquify Advertising in Short Videos

How to prepare ad videos for different countries: translation, voiceover, captions, local examples, legal restrictions, AI tools, uniquification, and mass posting. Localization and uniquification of advertising in short videos is the preparation of a video for a specific country and republication. The process includes translating text, voiceover, and captions, changing examples, currency, banner, thumbnail, duration, […]

Нарезка подкастов в короткие видео — illustration 1

Jul 1, 2026instagram reelslinkedin

Podcast Slicing into Short Videos

How to turn a podcast episode into short videos: choose strong phrases, add subtitles, frame the shot, and hand off the clips to the team. Turning podcasts into short videos is about transforming a long episode into short vertical clips for TikTok, Reels, YouTube Shorts, and LinkedIn. Since a podcast relies on speech, the main […]

Как сделать 100 рекламных креативов из одного брифа — illustration 1

Jul 1, 2026100 advertising creativesadvertising campaign

How to Create 100 Ad Creatives from One Brief

Creating 100 ad creatives from one brief is a task that scares most marketers. But in reality, it’s not chaotic generation, but strict math: five angles of presentation, four first frames, and five formats with calls to action. The result is not just a pile of files, but a verifiable matrix of hypotheses ready for […]

Как масштабировать тест рекламы через уникализацию видео — illustration 1

Jul 1, 2026Account Protectionadvertising metrics

How to Scale Ad Testing Through Video Uniqueness

Scaling ad testing is not just about publishing dozens of identical videos. It is a strategy where every second and every frame works towards a result. In this article, we will break down how to use video uniqueness and mass-posting for testing ad creatives: which elements to change, which metrics to monitor, how to avoid […]

Twitch-клипы или нарезка для TikTok: что выбрать стримеру — illustration 1

Jul 1, 2026audience engagementclips for tiktok

Twitch Clips or TikTok Edits: What Should a Streamer Choose

How should a streamer choose between Twitch clips and edits for TikTok? Both formats help preserve a moment and promote a channel, but they work differently. In this article, we break down the key differences, the strengths of each approach, and give practical tips on when to use what. Twitch clips are quick, short fragments […]

Что такое уникализация и масс-постинг коротких видео — illustration 1

Jun 30, 2026advertising strategiesartificial intelligence

What is Uniqueness and Mass Posting of Short Videos

In the world of short videos, the race for reach and virality forces marketers to seek increasingly sophisticated promotion methods. Two key tools in this arsenal are uniquification of short videos and mass posting. But where is the fine line between an effective strategy and a direct violation of platform rules? We analyze why these […]