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Jul 23, 2026Brand and performance metricscasting of models and creators

Real Math of the 2026 Beauty Campaign: From Strategy to CPM

Forget about one hero video for a million. The 2026 beauty campaign is a hero + 14 clips, a brief for the creator with an FTC disclaimer, a plan for retail media at Sephora and Ulta, a PR kit, and a media plan that needs to be defended before the budget committee by Monday. The paradox:…

Patreon переходит от уговоров к блокировке AI-скрейперов — illustration 1

Jul 19, 2026ai crawl controlAI scrapers

Patreon Moves from Persuasion to Blocking AI Scrapers

The Patreon platform, designed for content monetization by creators, is intensifying its fight against AI scraping. Instead of simply asking bots not to collect data via robots.txt, the company has begun actively blocking them using Cloudflare technologies. As reported on the Patreon blog, AI scrapers were ignoring the old restrictions,…

9 трендов beauty-маркетинга 2026: как снимать каждый — illustration 1

Jul 17, 2026AI PersonalizationBeauty Marketing 2026

9 Beauty Marketing Trends 2026: How to Shoot for Each

Forget about bloggers with their inflated reach. The real math — CPM below 50 rubles per thousand views in YouTube Shorts and Reels. While influencers ask for production budgets, you can buy reach for pennies and test a hypothesis for 1000 rubles.

Маркетинг моды 2026: каналы, видео и бюджет — illustration 1

Jul 17, 2026fashion marketing 2026influencer marketing

Fashion Marketing 2026: Channels, Video, and Budget

Most articles about fashion marketing are written for students dreaming of getting into fashion school. This material is for a brand marketer who has a product launch in 8 weeks, a limited budget, and daily requests for new creatives pouring into Slack. At the end — our playbook.

Лучшие каналы для дешёвого CPM в кампаниях на узнаваемость — illustration 1

Jul 1, 2026advertising channelsAdvertising in Games

Best Channels for Cheap CPM in Brand Awareness Campaigns

Looking for the cheapest CPM for a large-scale brand awareness campaign in 2026? We’ve compiled a rating of channels where you can buy thousands of impressions at a minimal price without losing audience quality. From banners on short videos to niche podcasts — we break down where you can really save money and where a […]

Как сделать 100 рекламных креативов из одного брифа — illustration 1

Jul 1, 2026100 advertising creativesadvertising campaign

How to Create 100 Ad Creatives from One Brief

Creating 100 ad creatives from one brief is a task that scares most marketers. But in reality, it’s not chaotic generation, but strict math: five angles of presentation, four first frames, and five formats with calls to action. The result is not just a pile of files, but a verifiable matrix of hypotheses ready for […]

Jul 1, 2026advertising disclosureartificial intelligence

Responsible Mass-Posting: A Brand’s Checklist

In the race for visibility, many brands turn to mass-posting of short videos—but without a solid framework, this tactic can backfire spectacularly. Responsible mass-posting is the practice of publishing unique, short-form videos across approved accounts, platforms, and partner networks while…

Как стримеру расти в TikTok и YouTube Shorts — illustration 1

Jul 1, 2026growth on tiktokhook

How a Streamer Can Grow on TikTok and YouTube Shorts

Video clips are one of the main ways for streamers to promote themselves. We break down how to use broadcast recordings for growth on TikTok, Reels, and YouTube Shorts. A streamer grows on TikTok and YouTube Shorts by turning the best moments of their streams into short vertical videos and publishing them regularly. The most […]

Как работает баннерная реклама и плашки в TikTok, Reels и Shorts — illustration 1

Jun 30, 2026advertising labelingbanner advertising

How banner ads and display ads work in TikTok, Reels, and Shorts

Banner ads and overlays in TikTok, Reels, and Shorts are a powerful tool for rapid brand awareness growth. In this article, we will break down how these formats work, how to properly set them up, label them, and measure their impact on reach, organic traffic, and search. Banner ads and overlays in TikTok, Reels, and […]

Как купить дешёвый охват в коротких видео — illustration 1

Jun 30, 2026advertising on tiktokbrand awareness

How to Buy Cheap Reach in Short Videos

In the world of short videos, where every clip fights for attention, buying cheap reach has become one of the most effective ways to quickly make a brand known. But how do you avoid overpaying and falling for fake engagement? In this practical guide, we will break down how to buy cheap reach through banners […]

Почему реклама в вирусных видео дешевле ТВ — illustration 1

Jun 30, 2026Advertising in viral videosbanner advertising

Why Advertising in Viral Videos Is Cheaper Than TV

Why Advertising in Viral Videos Is Cheaper Than TV: A Breakdown for Marketers A breakdown for marketing teams: why overlays on short videos can be cheaper than television, how much a million impressions cost in the CIS and the US, and when TV is still necessary. Advertising in viral short videos can deliver reach noticeably […]

Как запустить рекламную кампанию в коротких видео за 48 часов — illustration 1

Jun 30, 2026advertising campaignanimated banner

How to Launch a Short Video Advertising Campaign in 48 Hours

Launching a short video ad campaign in 48 hours is not a myth, but a clear action plan. If you already have ready-made creatives, you can go from uploading materials to the first impressions on TikTok, Reels, Shorts, or VK in just two working days. In this article, we will break down a step-by-step algorithm […]