Campaign figures
| Indicator | Value | Explanation |
|---|---|---|
| Media impressions | Over 620 million | PR result of the entire launch, not video views. |
| Registrations | 5,400 | email subscriptions as part of the launch. |
| Traffic growth | +12% | to the website on the day sales started. |
| Short version | 30 seconds | re-edit of the music video. |
| CPM | Not disclosed | budget and comparable expenses not published. |
| CPV | Not disclosed | no expenses and no separate counter for cut-out views. |
An additional example from a separately published 2021 campaign report; verified 03.09.2026. Figures relate to the entire launch: short videos, PR, work with creators, and other activities. They cannot be attributed to a single video clipping. Media impressions are not equal to video views or unique reach. CPM and CPV cannot be calculated: necessary data is not disclosed. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
To launch the Crocs × Little Big collaboration, the shoes appeared in the music video Everybody. Then, a 30-second version and several short fragments were prepared from the footage to promote the collection. Thus, one expressive musical world received different forms of introduction to the viewer. Short videos were part of a comprehensive launch: along with them, fan participation, media publications, product distribution to creators, and sales launch were at work.
Video clipping in this structure continues a big creative idea. Cutting long videos into short ones allows selecting a separate moment, preserving the recognizable connection between artists, music, and product. For a marketer, it is important to think in advance about different versions of one shoot: a big clip sets the world, small fragments offer accessible entry points into it. According to the published report, the collection sold out in an hour in Japan, Russia, and Europe, and in Korea — in four minutes. This is the result of the entire launch; the separate influence of short versions on interest in the collection and sales has not been established.
Are you preparing a big shoot for a collaboration or product launch? Launch its video clipping on VibeVO so that creators can find short stories within the overall visual world.
