Campaign Figures
| Indicator | Value | Explanation |
|---|---|---|
| Views | 19 895 | accumulated campaign counter. |
| Declared Fund | $2 057 | rewards budget. |
| Approved Works | 0 | separate content counter. |
| Authors | 0 | by published counter. |
| CPM by terms | €4.00 | rate per 1,000 counted views. |
| CPV by rate | €0.00400 | equivalent per 1 counted view. |
Cut-off 03.09.2026. CPV = CPM ÷ 1,000. These are rates with admission conditions and limits; the fund is not equal to expenses, and CPV does not show the full cost of the campaign. Views are a general counter, not unique reach. Approvals are counted separately. CPM and CPV are given in euros according to the campaign title; €4.50 fixed payment, not included in CPV, is also indicated there. The fund is shown in dollars; the rewards table displays CPM $4.70. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
To tell a story about a smart washing machine, the author doesn’t necessarily need to own one. In the Samsung campaign, authors were encouraged to combine their own home footage, humorous sketches, and scenes of everyday cleaning with ready-made product fragments. This way, the device could appear within a familiar life situation. Videos were required to be at least 15 seconds long, with Dutch speech or subtitles, and primarily targeting an audience in the Netherlands and Belgium. The theme was washing and drying machines with AI.
Here, the author’s footage is supplemented by video clipping of product material. Highlight editing helps connect a recognizable everyday moment with a specific device, maintaining a clear story. For a tech brand, this is a useful construct: ready-made fragments show the product, and the author’s own scenes explain in what situation it might interest a person. The available data includes campaign conditions and an open statistical cut-off. The main value for analysis is the task structure itself and the combination of two types of material.
Want to showcase technology within a clear everyday scenario? Launch a campaign on VibeVO, combining author’s stories with video clipping of prepared materials about your product.
