Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views | 250 214 | accumulated campaign counter. |
| Declared Fund | $1 000 | rewards budget. |
| Approved Works | 1 | individual content counter. |
| Authors | 1 | by published counter. |
| CPM by Terms | $1,00 | rate per 1,000 counted views. |
| CPV by Rate | $0,00100 | equivalent per 1 counted view. |
Data cut-off 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with admission conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean its direct placement.
The Origami campaign invited creators to combine Kesha’s song with snippets from TV series, football footage, and dance videos. The montage had to be emotional, precisely match the music, and grab attention from the start. The track was at the center, and screen stories familiar to the viewer became material for its new visual interpretation.
A highlight montage connects familiar screen stories with music new to the viewer. A person can pause on a favorite character or a sports emotion and simultaneously hear the track for the first time. For the campaign, the musical core is important: the song must unite the footage into a self-contained impression. The author has to choose not only a recognizable scene but also how its movement and mood coincide with the sound. Then the video acquires its own character, and after viewing, there remains a reason to be interested in the composition that helped create this impression.
Want to present a song through expressive music edits? Launch a campaign on VibeVO, and for your own ready-made release footage, use video clipping as another way to tell the track’s story.
