The online school «100ballny repetitor» achieved 44.48 million views by integrating teachers into entertainment videos and distributing them through a network of TikTok accounts and YouTube Shorts. This case shows how mass video posting with automatic publication of short videos allows you to go beyond traditional advertising and build sustainable content distribution.
Instead of relying on a single blogger or viral video, the team bet on a systematic approach. The result is tens of millions of views and a working model of brand presence in entertainment content.
Campaign objectives and approach
The client is the online school «100ballny repetitor». The task is to go beyond educational content and gain mass presence in short videos. The campaign period is May 2026.
Instead of classic advertising with bloggers, the brand integrated teachers into familiar entertainment formats. The videos were distributed through a network of TikTok and YouTube Shorts accounts with clips in four themes: movies, educational and entertainment content.
Campaign results
The campaign showed classic short-video mechanics: stability gives a large number of videos, additional growth comes from the upper tail of successful publications. The top 10 videos gathered 8.14 million views, the top 50 — 22.51 million (more than half of all views).
- Total views: 44.48 million
- Unique accounts in placement: 1.26 million
- Average views per video: 5.27 million (YouTube Shorts)
- Maximum views for one video: 10.72 million
Breakdown by platform
The bulk came from TikTok — 38.87 million views (87%). YouTube Shorts gave 5.27 million, other social networks — a negligible share.
Campaign dynamics
The peak of activity occurred on May 14–20, 2026. Maximum views were recorded on May 17 and 19 — 10.72 million and 9.10 million, respectively.
Why it worked: 3 reasons
- Authenticity: the brand is integrated into the video through teachers’ clothing, not a direct offer.
- Scalability: many publications across different accounts instead of one big blogger.
- Flexible placement logic: you can choose the topic, platform, audience, and format of presence.
«For us, it’s important not just to get views, but to understand whether this format can create brand awareness without feeling like intrusive advertising», — Natalya Zolotova, head of Influence and UGC at «100ballny repetitor».
Frequently asked questions
How to publish 100 videos a day?
Use mass-posting services with API that allow you to upload videos to multiple platforms simultaneously and schedule delayed posting.
How much does mass posting cost per month?
The cost depends on volume: a package for 500 publications usually costs from 10,000 ₽, monthly tariffs with uploading to 10+ accounts start from 25,000 ₽.
Which platforms support cross-posting?
Modern services support TikTok, YouTube Shorts, Instagram Reels, VK Clips, and other platforms — up to 5 platforms in one interface.
Conclusion
The case of «100ballny repetitor» proves: mass video posting with automatic publication of short videos is an effective distribution method. The brand goes beyond a narrow audience, and the integration does not seem intrusive.
If you want to scale your presence in short videos, consider mass-posting services with a unified panel for TikTok, YouTube, and Instagram. Start with a test campaign of 100 videos and evaluate reach on schedule.
