Campaign Metrics
| Metric | Value | Explanation |
|---|---|---|
| Views | 2 197 694 | accumulated campaign counter. |
| Claimed Fund | $1 875 | rewards budget. |
| Approved Works | 28 | separate content counter. |
| Authors | 15 | by published counter. |
| CPM by Terms | $1,00 | rate per 1,000 counted views. |
| CPV by Rate | $0,00100 | equivalent per 1 counted view. |
Data snapshot 03.09.2026. CPV = CPM ÷ 1,000. This is the reward rate with eligibility conditions and limits, not the actual cost of the entire campaign. Fund does not equal expenses. Views are a total counter, not unique reach; approved works are counted separately. Views do not equal unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the presence of a campaign around a brand does not necessarily mean direct placement by the brand.
A remix has a useful advantage: some listeners already know the song but haven’t heard its new interpretation yet. The Foster the People campaign was dedicated to OMRI’s version of Pumped Up Kicks. Editors were offered materials from approved folders and the task to support the recognition of this particular release through short videos. The common focus of various publications became the new interpretation of the well-known composition.
Highlight editing in a remix campaign should clearly keep attention on the new interpretation of the song. A recognizable composition can attract a long-time listener, and the changed sound can provide a reason to be interested in the release. For catalog promotion, this is a useful link between audience memory and new material. It is important for authors to maintain this in a short video: the viewer should understand which version they are hearing and why it appeared in their field of attention. Then, the familiar name helps to open a conversation about an independent new work.
Releasing a remix of a song familiar to your audience? Launch a campaign around the new sound on VibeVO, using music edits and video clipping of prepared release materials.
