Campaign Figures
| Metric | Value | Explanation |
|---|---|---|
| Views per report | 57.4 million | published F1 campaign total. |
| Creator payouts | Over $40,000 | per published analysis. |
| Distribution format | Short clips | publications through creators. |
| Volume of videos | No data | exact number not disclosed. |
| CPM in report | $0.70 | published rate per 1,000 views. |
| CPV from CPM | $0.00070 | recalculation of the published rate. |
Data from the published review, verified 03.09.2026. CPV = stated CPM ÷ 1,000. The period, full budget, and detailed brief are not disclosed; this is a stated benchmark, not an independent cost calculation. The name F1 is given as in the review: it does not specify whether it refers to a sports brand or a film project. Views are not equal to unique reach. Views are not equal to unique reach or sales. Conclusions about marketing mechanics are an editorial analysis; the existence of a campaign around a brand does not necessarily mean its direct placement.
Sometimes a published case shows the scale of a campaign but reveals almost nothing about its creative kitchen. This is exactly how the example with the name F1 is presented: the report describes the distribution of clips through creator accounts and provides general metrics. There is no detailed brief, list of source materials, or number of videos. Even the designation itself does not allow confidently establishing whether the campaign relates to motorsports or a film of the same name. Therefore, only the general principle of distribution can be analyzed here, maintaining this boundary of facts.
Video clipping around a recognizable name gets an initial reason for attention, but further work depends on the content of each video. For a brand considering video clipping services, this example is useful as a starting point for questions about its own task: what material is available, what should the viewer understand, and where does their interest lead? General metrics provide an idea of the stated scale. The specific creative approach for a new campaign still needs to be chosen based on its own product and filming.
Does your project already have a recognizable name and ready-made video material? Launch a campaign on VibeVO, defining for creators a specific topic for short videos and a continuation for interested viewers.
